The City of Athens is excited to announce the official launch of its new brand identity on July 1, marking an important step forward in how the city presents itself to residents, visitors, businesses, and community partners.

The new brand was developed to better reflect the values that have long defined Athens: community, pride, trust, and growth. While honoring the city’s rich heritage and reputation as “The Friendly City,” the updated identity provides a modern, unified look that will help tell Athens’ story consistently across all city departments, communications, signage, digital platforms, and public spaces.

The brand features a refreshed visual identity centered around the themes of civic pride, community connection, and forward momentum. It is designed to create a recognizable and professional presence while remaining warm, approachable, and authentically representative of Athens and its people.

“This new brand is more than a logo,” said city officials. “It is a reflection of who we are as a community and where we are headed. It provides a unified voice and visual identity that will help strengthen community pride and support the city’s continued growth.”

Beginning July 1, residents will begin seeing the new branding incorporated into city communications, social media channels, signage, departmental materials, and other public-facing assets. The rollout will occur over time to ensure a smooth and responsible transition.

The City of Athens extends its appreciation to everyone who contributed to the development of the new identity and looks forward to sharing this exciting new chapter with the community.

As Athens continues to grow and evolve, the new brand will serve as a symbol of a city that is rooted in tradition, committed to service, and focused on the future.